So I finish dinner with Richard Griffiths, get the latest lowdown on One Direction, hear how much they don't do with old media, how they don't want to overload their fans, and I get into the lobby of the London and check my Twitter feed...

And it's blowing up.

Drake tweeted me.

At 22:43, @Drake wrote: "The Rules by Bob Lefsetz...genius."

I wrote that post weeks ago. In my mind it's already dead. But suddenly it came back alive. Drake stepped on the land mine, expressed his emotion, and brought in his audience, all 9,437,807 of them.

Okay. Some of that number may be fake. Some may have dropped out of Twitter. Some may be overloaded and missed it. But based on the plethora of retweets, I know that a ton of people saw it!

I don't know Drake. Never met him, never got an e-mail from him, off the top of my head I can't even tell you who his manager is.

But somehow he found me.

You can go on late night TV. You can do the usual things. You can make yourself feel good by marketing. But nothing sells like the product itself. When it's great. And despite the supposed short attention spans of the younger generation, they've always got time for great, they're constantly looking for great, they'll stop by and smell the roses of great, they'll tell everybody they know about great.

I wrote that post on October 22nd. Today it's November 7th. It took that long to percolate, to reach Drake.

If you expect instant results, you're dreaming. Or you're paying someone to bop everybody over the head, pissing them off.

I've been doing this for over twenty five years. The best thing that ever happened to me was the Internet, it allowed me to reach the world for free. And if I thought this one tweet were gonna make my career, were gonna rain down cash, I'd be completely stupid. But I do know a credible artist whose fans adore him endorsed me and I end up with a positive imprimatur. Suddenly, a bunch of people I'd be unable to reach in the old world, who wouldn't be paying attention to me in the old world, know who I am. And if they see my name one or two more times, they might check me out further, I might make some new fans.

I don't know where I'm going. It's like someone shut off the lights and I kept walking. And I'm bumping into bushes, stumbling, then other times I run into people and opportunities I could not foresee in the old world.

You can do it the old way. But the old way is dying.

Drake means more than any radio station. Any gatekeeper. The artists are the new gatekeepers. And the way you achieve this is by having an ongoing positive bond with your fans. Not a few old men who say they can break you big. Mystery is out the window. Now you're the guy or girl next door making music, truly Jenny From The Block as opposed to that plastic-surgeried, airbrushed woman using that moniker. Without the machine, J. Lo's got nothing. But those using social media and the new world to their advantage have everything.

As I sit here, the retweets continue to pour in. Nearly a day later.

I did nothing! Other than write a great piece to begin with.

And why did I write it? Because I was so frustrated with a bureaucracy that was failing me, that I got inspired and wrote to blow off steam.

Greatness isn't contemplated. It's not something you think about, hone and perfect. No, greatness is inspiration! Based on years of hard work. You may practice for decades, but you'll only break through when you throw off your inhibitions, trust your instincts and truly capture lightning in a bottle.

If you do this, people know, people find out.

Word spreads incredibly quickly online.

And incredibly slowly.

The key is to be in the game.

If you do something great, it will find its audience. Maybe years later!


-Bob Lefsetz

Friday, November 9, 2012

105 comments:

Josh Newell said...

Wow. The effect of popularity on the Internet is incredible. Drizzy da influential. Haaa. Props out to Drake tho. Crazy shit. {OVO} - Josh. Twitter: @703josh

NATHANFADES said...

Word. The world is changing, and these 'oldies' aren't grasping it correctly. It could cause a couple ripples in the big ocean which lead to opportunity. Very interesting perspective of things

Anonymous said...

Damn. Deep piece on entrepreneurship and harnessing the internet. Very real.

Anonymous said...

Inspiring. Thank you.

bossy said...

Right on. Righteous response.

Peace said...

Cool

Anonymous said...

Wow! Good Stuff... This dude speaks the truth.

Anonymous said...

somebody was looking out. incredible.

Anonymous said...

That's amazing..

HennFrank said...

I think I would be a great asset to ovoxo

Melissa Cassidy said...

I have respect and luv for Drake he has a huge heart, extremely spiritual, sensual, and deep also very handsome promote his work on my fb,twitter,muzy,and blogger
Haters gonna hate

Anonymous said...

I hope this reaches IK...Motivation to do things the right way even if it takes too long.

Anonymous said...

The highest goal of music is to connect ones soul to their Divine Nature, not Entertainment.
-Pythagoras

#Quote of the day

God Bless & Take care :-)

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Paul said...

I can't get over how extremely right this man is. The ambition and wisdom in his speech is so clear.

Tikhira (a rose inside) tatum said...

I just read the rule I might.of been alittle late but since drake twetted the rules I wanted to googel it but I didnt have the time but bobs right cheap ticket would be a smart play it was times were drake had a conert I wanted to go to but my money cycle didnt add up to his concert date and I was upset I couldnt go im a huge fan every time im on the internet all I do is look up fact I can learn more about drake I never felt this way about any.other artist just him and I have never been to any of his concerts and I know it would make me feel a ton better with all that iv been going threw as a fan and a music fan also but mostly as a drake fan im around music all day.i feel so much better reading the rules and I wish there was more to read I didnt think people had sence any more its scary.but he made me feel alittle better reading that I just thought everybody didnt have no sence I was almost right I wish all and everybody could read the rules with common sence and use it in their every day life I do iv been waiting for you

Anonymous said...

Wow someone actually made sense. The internet boy I tell ya what a place
~Gone for a minute but Im back now

Roses

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Anonymous said...

Does this guy have a book out?

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Anonymous said...

So what?

Are we to be impressed by the fact that a tweet by Drake supposedly created hype for a blogger?

9 Million fans didn't purchase his album. 9 Million fans haven't shown up to his concerts. 9 Million fans don't even take a minute out of their day to blog on his website. In fact, 9 Million fans haven't created hype surrounding his newly opened online clothing store.

I would like to see what a tweet by the likes of Lady Gaga would do for that blogger. Give me a post with his reaction to that.

Anonymous said...

yea it is strange more people are ot on this blog but im cool with that :) less traffic.

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bracelet charms said...

Very inspiring blog. Its amazing what an artist could do to help you reach out to other people. Kudos to Drake!

Don Dotta said...

I'll toast to that> It's been awhile since I've read some good stuff. Keep the inspiration alive. Our generation needs it. Love Aaliyah since 90's @PRIMETIMEGRIND

brittney ridley-wharton said...
This comment has been removed by the author.
DromeGotBass said...

I wanna send drake some beats so mf badd

fatima.drizzy libyaOVO said...

drizzy you are the nigga :)) follow me on twitter plz fatima_libyaOVO https://twitter.com/fatima_libyaOVO

fatima.drizzy libyaOVO said...

i adore u drizzy <3 much love and respect plzzz follow me on twitter fatima_libyaOVO

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{OVO} said...

**********************************************************************
DRAKE recently previewed an upcoming track from his latest album due sometime during the second half of next year to avid listeners. While the close cirle event was to stream a new direction for his music, the point was clear as day. It is nothing like what the artist has produced thus far. And that in itself is putting it lightly. He has often maintained the notion that for music to grow in a generation where youth fall in and out of love with songs so rapidly, then it must constantly be in change itself and be released at a faster pace. Drake successfully achieves this change through experimentation with an all new production staff, including JamieXX (of The XX), credited with the chart topping single Take Care from his sophomore album of the same name. As for releasing his music at a faster pace to a swarm of eager fans, he suggests taking a lesson from another OVO affiliate, and recently signed to Universal Records, The Weeknd.
**********************************************************************

Anonymous said...

What the fuck does that mean

{OVO} said...

KTT WE IN THIS

{OVO} said...

**********************************************************************
FINITY #1

Anonymous said...

Drake stop acting like a pimp. You watch too many Pimp C and 2 chain cartoons. Theyre jokes and you are too cute lol

Anonymous said...

Pinky and The Brain is funny as shit!

SOULFIESTA said...

Whats good Team OVO!

My name is B-Roc also known as Mr.Soulfiesta from the Philippines and I just put together a very interesting compilation of people's instrumental rendition of Drake's/40's music.

Includes amazing renditions by Alex Gnoah, The Theorist, Angelo Sayo, Johnny Loh, Aldy Santos, MSF Beats, Navarone Boo, Yekno Music, Jay Doodle, David Gray, Stevie! David Hoffman and more!

You can view the article and download the compilation here:

http://soulfiesta.blogspot.com/2012/11/soulfiesta-exclusive-drake-fingertips.html


Thank you for the music! Shoutouts to Drake, 40 and the rest of the team!


TWITTER: @MRSOULFIESTA

Anonymous said...

This is so boring. Its just some fan, next.

Anonymous said...

Nobody cares.

Anonymous said...

Nobody wants to hear about your obsession with One Direction & Drake. You gossipy old groupie grandpa lol

Anonymous said...

He looks like perverted old man

Anonymous said...

Old ass version of Perez Hilton lol

Anonymous said...

Drake its bc you look like a sexy mammoth :)

snodia said...

i also finish my dinner but i was with my faimly members heheeh

brittney ridley-wharton said...
This comment has been removed by the author.
SOULFIESTA said...

Whats good Team OVO!

My name is B-Roc also known as Mr.Soulfiesta from the Philippines and I just put together a very interesting compilation of people's instrumental rendition of Drake's/40's music.

Includes amazing renditions by Alex Gnoah, The Theorist, Angelo Sayo, Johnny Loh, Aldy Santos, MSF Beats, Navarone Boo, Yekno Music, Jay Doodle, David Gray, Stevie! David Hoffman and more!

You can view the article and download the compilation here:

http://soulfiesta.blogspot.com/2012/11/soulfiesta-exclusive-drake-fingertips.html


Thank you for the music! Shoutouts to Drake, 40 and the rest of the team!


TWITTER: @MRSOULFIESTA

tori brooke ; said...

@_OVOtori follow me.

- dang that was inspiring. very moving.

Anonymous said...

Chris Brown- Don't Judge Me <3

Anonymous said...

Im sorry to here about your Grandmother. I lost both of my Grandma's. Its really tough to lose a loved one. Just know that your fans are praying for you & your family. Bless her soul & may she rest in peace..Ameen

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DRTYDRDZ said...

Inspiring and beautiful words. Hope the best for him, and Drake + OVO. Rest in peace to Drake's Grandma, blessings sent everyday now to one more beautiful soul!
++

A.J. Jenkins said...

Wow, that was unexpected. As usual I`m late but, inspired. That rarely happens these days, so thanks for posting that. It`s a good read.

SOULFIESTA said...

Condolences to Drake for his loss.

My name is B-Roc also known as Mr.Soulfiesta from the Philippines and I just put together a very interesting compilation of people's instrumental rendition of Drake's/40's music.

Includes amazing renditions by Alex Gnoah, The Theorist, Angelo Sayo, Johnny Loh, Aldy Santos, MSF Beats, Navarone Boo, Yekno Music, Jay Doodle, David Gray, Stevie! David Hoffman and more!

You can view the article and download the compilation here:

http://soulfiesta.blogspot.com/2012/11/soulfiesta-exclusive-drake-fingertips.html


Thank you for the music! Shoutouts to Drake, 40 and the rest of the team!


TWITTER: @MRSOULFIESTA

Breezy said...

Take them teeth out when u Sucking my dick HOE

Breezy said...

I should fart while ur giving me top!

Breezy said...

To teambreezy… Know that I’m not upset.

Breezy said...

Just felt like entertaining the ignorance. These bitches crazy..Further proved my point of how immature society is

Breezy said...

#CarpeDiem…Catch me in traffic

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Anonymous said...

yo breezy man your music is legit man. that shit goes hard for real like no lie. keep it one hundred on the flip side. dont stress these haters man these haters dont know what it is these haters dont know bout that life that real shit. so yo i heard you fucked nicki minaj man is that shit true? if it is man holla i wanna hit it too

Anonymous said...

Lol!

Anonymous said...

The only reason yall are inspired is bc Drizzy liked it and posted it. Otherwise if you seen this boring ass story you wouldnt really care wtf hes talking about. Hes just a smart groupie. I dont see why this is so inspiring. Why bc hes been a groupie for 25 years? If Drake said dye your head red then most if you would do it. Im a fan of Drake and I dont worship him. Who cares about this stupid groupie.

Anonymous said...

Nicki Minaj is a Homo Sapien Mammal

Anonymous said...

There is only one God and thats the one that created everything. Every element..every particle. No living animal or being has any right to call themselves God bc they are Nothing without God to begin with. Life is a test. Were all going to be judged one day. If you worship someone that eats, gets sick, sleeps, goes to the bathroom, gets old, imperfect. You are stupid bc they cant help you live forever. Everyone is going to die oneday..everything doesnt last long. Milk gets spoiled. There is written and physical proof that there is a higher power. Nicki Minaj is not God. If she was God this world would be perfect & happy. No offense to Nicki Minaj but I am strongly offended when she said she is "God". Shes imperfect too. We all are imperfect and were all gonna die one day.

Anonymous said...

If you want to teach these girls how to be Women then treat women with Respect. Thats part of being a Man.

Anonymous said...

A Boy cant teach a girl how to be a Woman. You have to change yourself in order to change ppl. Your still growing & learning to be a Man. We all love that your trying but maybe you should try harder. Better yourself b4 you think you can better other ppl. If you think Nicki Minaj is a good role model then you are a joke. I believe in you Drake & I believe you should think b4 you speak. You & Nicki Minaj bc you guys have the power to make ppl listen.

Anonymous said...

Dont forget about God bc God can forget about you..

WoW @ TheNerveOfThesePPL said...

First off,

"God" does not equal perfection.
Greek mythology is notorious for God's with fucked up lifestyles.
Is your God better than anyone else's? I'll let you decide the answer to that question, since it might not be a simple answer. But may lead you to enlightenment.

Secondly,

Everyone is entitled to their own opinion.
If someone really believes that they are the best hiphop mc ever, ie Nicki Minaj calling herself a God then so be it. Whether she is right or wrong is besides the point. But her opinion is her own and that is something you should be respectful of.

Finally,

Everyone has the right to choose and follow their own religious beliefs, or simply not believe.
Forcing your thoughts and views on religion makes you a complete douche, even though you probably think your really better than the rest of us based on your views.


That is all.

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Anonymous said...

I dont have Respecy for ppl that believe they are God. Greek mythology is bullshit, thats why Jesus came along learn your history. I dont think Im better than everyone else but Nicki Minaj does. Im also not forcing anyone to do anything. Im speaking facts...not an opinion :-)

Anonymous said...

Ask Nicki Minaj if she can stop the war in Iraq. Asj Nicki Minaj if she can bring our loved ones back to life. Ask Nicki Minaj if she can cure Aids. Ask Nicki Minaj if she can stop natural disasters...I bet she cant.

Anonymous said...

God is Perfect. We are not perfect. Nobody is perfect, obviously. Dont force me to Respect Nicki Minaj bc she thinks shes "God". Thats ridiculous.

Educated said...

History lesson FYI,

Nordic God's predate the birth of Jesus by many hundreds of years. By the time Christ was in his mid-twenties, Ceasar and the Roman Empire were in force.

Ask any President/Prime minister whether they can stop the war in Iraq.

People die in hospital beds all over the world all the time, and doctors bring them back to life. How many people do you know have been brought back to life?

AIDs treatment has improved over the last 10 years, where there was a 90% chance of death to today where you can enjoy quality of life with treatment options. Ask Magic Johnson how his life is.

Cloud seeding is a well known way the military has successfully stopped hurricanes from landing along shorelines. A natural disaster.

I'm perfect.

Anonymous said...

So you think shes "God" bc she can rhyme & she has money? Shes gonna die one day like everyone else & then what? Money comes & Money goes..God blessed her with talent & he can also take it away at anytime if he wants to. We cant cheat death. Nobody can..God makes miracles happen. He can make anything happen. God is testing her with fame & fortune. God is the Ultimate judge. Jesus came down to Earth bc the ppl were going astray. They were worshipping idols, ppl, animals & things. Jesus told the ppl to worship God only. The ppl followed him but overtime they again started to become corrupt once again. So Muhamed came a long with the same Message & ppl follwed him & stoped worshipping things other than the Lord. He said there would be a time where ppl will go astray & worship things other than 1 God. This is one of the signs when the end of time is near.

Anonymous said...

Havent you noticed that every civilization that was destroyed or had natural disasters worshipped more than One God?

Anonymous said...

God can make anything possible. Ceasar was a Pagan & the Pagans worshipped more than 1 God. Modern Christianity is greatly influenced by the Pagan religion. That is why God sent another Messenger to remind the people about the Oneness of God. Everything your saying is just miracles that God. Only God allows us to have access to certain information. Yea sure there are medicines you can take to live longer with Aids but you still have Aids. God created Doctors & Scientists & it took them a very long time to find out how babies are born. Whole time, there is physical proof in the Quran where it talks about how babies are born & the Quran has NEVER been changed. The Quran has been around for thousands of years.

Anonymous said...

The empire that ever lasted the longest was The Ottoman empire.

Anonymous said...

According to Wikipedia it was 623 years

Anonymous said...

Hey, Drake! Where's that single? Can you please release it soon? Please and thank you

baawsey said...

Is the new single gonna have Drake questioning religion and shit? With all the shit that he's been through lately it would sound really really really dope. Drake is really good at expressing himself through music. The writing is top notch. Kinda like that good old Drake flow. Bring the feeling back Drake. Alisha brought back the old piano keys with a brand new her. You could lyrically do the same. Just saying but either way I can not wait to hear what you come up with next.

Anonymous said...

The only reason Christianity is the largest religion in the world is bc they forced it on the ppl when they were trying to take ovef the world. Just like they forced the Africans into slavery. Some Africans were Muslim & some of them had their tribal beliefs.

Anonymous said...

I dont like to be brainwashed

ΩVΩ✘O fatima_libya said...

much love and respcet drizzy i adore ur music i hope one day performing here in libya :) plzzzz follow me on twitter fatima_libyaOVO

SOULFIESTA said...

Condolences to Drake for his loss.

My name is B-Roc also known as Mr.Soulfiesta from the Philippines and I just put together a very interesting compilation of people's instrumental rendition of Drake's/40's music.

Includes amazing renditions by Alex Gnoah, The Theorist, Angelo Sayo, Johnny Loh, Aldy Santos, MSF Beats, Navarone Boo, Yekno Music, Jay Doodle, David Gray, Stevie! David Hoffman and more!

You can view the article and download the compilation here:

http://soulfiesta.blogspot.com/2012/11/soulfiesta-exclusive-drake-fingertips.html


Thank you for the music! Shoutouts to Drake, 40 and the rest of the team!


TWITTER: @MRSOULFIESTA

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You just need someone who listens to listen...

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Very inspiring blog. Its amazing what an artist could do to help you reach out to other people. Kudos to Drake!

Anonymous said...

The man who can do no wrong,Aubrey is a phenominal individual, he is what we call "Real". We hear a lot from musician's in the industry talking about being "Real", but what Aubrey did is that he just did him, he was himself and we all fell in love with_ No Pretence, It all Makes Sense--- We Love Ya Drizzy, Fo Real...

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